Close and deep relationships between vendors and resellers are becoming more critical as products become more complex and different

Unravelling the DNA of strategic partnerships

Vendor-partner relationships have the potential to shift the innovation dynamic for the channel.

The channel can leverage the need for staff to seek shadow IT as a way of driving new business.

Four considerations on shadow IT

Should you embrace or oppose shadow IT in your clients to benefit yourself? Here’s four things to think about before taking the leap.